The Haagen-Dazs® brand is celebrating a milestone birthday − and
you're invited to share in the fun as we all sing for ice cream. On
Tuesday, May 18, 2010, Haagen-Dazs will
celebrate 50 years as the first super premium ice cream with its annual
Free Flavor Day. From
4:00 p.m. to 8:00 p.m.
in any participating Haagen-Dazs Shop across the country, ice cream
lovers can wish the brand a "Happy Birthday" and enjoy a free scoop of
one of three original all-natural ice cream flavors: Haagen-Dazs
Chocolate, Coffee or Vanilla.
"This is a huge
milestone for us, and we're thrilled to be celebrating our 50th birthday
with our loyal fans," said Haagen-Dazs Shops brand manager Julie Fleigle. "Free Flavor Day gives us an
opportunity to give back to our dedicated supporters who have made us
the successful ice cream brand we are today."
Haagen-Dazs ice cream
reflects decades of passion and creativity that began in the early 1920s
when Reuben Mattus, a young entrepreneur
with a passion for quality and a vision for creating the finest ice
cream, sold fruit ice and ice cream pops from a horse-drawn wagon on the
bustling streets of New York. The
Haagen-Dazs brand officially launched in 1960 with three classic
all-natural ice cream flavors - Chocolate, Coffee and Vanilla - still
popular favorites today. At first, Haagen-Dazs was only available in
container packages at gourmet shops in New
York City, but soon distribution expanded throughout the East
Coast. By 1973, Haagen-Dazs products were enjoyed by discerning
customers across the United States. In
1976, Mr. Mattus' daughter, Doris, opened the first Haagen-Dazs Scoop
Shop in Brooklyn, New York. It was an
immediate success, and its popularity led to a rapid expansion of shops
across the country.
To find a nearby
Haagen-Dazs Shop where you can participate in the Free Flavor Day
festivities, visit the Shops locator on www.haagendazs.com.